Social Media for the Marine Industry

This page is primarily for those of you in the Marine Industry that need to reduce your cost of advertising while continuing to build a loyal customer base. For starters, click on the (4) images in this intro, then move on down and click on the links and watch the videos. Thank You!

Social media are the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities, wikis, and vlogs.

Social Media is considered to be the democratization of content and the understanding of the role people play in the process of not only reading and disseminating information, but also how they share and create content for others to participate. It is the shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and people.

A few prominent examples of social media applications are Wikipedia, MySpace and Facebook (social networking), Twitter and Jaikue , YouTube (video sharing), Second Life (virtual reality), Upcoming (Events), Digg and Reddit (news aggregation), Flickr and Zooomr (photo sharing), Blogtv, Justin.tv, and Ustream (livecasting), Stickham,del.icio.us (bookmarking) and World of Warcraft (online gaming).

So.... Let's all take some advice from the pros and checkout the following websites and videos. Maybe we can start thinking "Out of the Box" and jump on this relatively new medium to increase our marine industsry business now. The links and video are not in necessary order.

For help with your Social Media, contact The Mairne Web at 954-290-2378.

Yes, The Marine Web is there with website updates.

Socialmediabiz - Welcome to Socialmedia.biz. We're here for two related reasons: 1.) To help busi-nesses and orga-ni-za-tions achieve max-i-mum impact with their social media strat-egy or campaigns. 2.) To high-light news, trends, tools and resources around social media, social net-works and Web 2.0. In 2007 Socialmedia.biz was named the #1 site cov-er-ing the social Web. CNET named founder J.D. Lasica one of the top 100 media blog-gers in the world after he launched Ourmedia.org (150,000 mem-bers), the first video host-ing and shar-ing site. Now we're even stronger and ready for busi-ness, bring-ing aboard a world-class team of social media strategists.

Constant Contact - What Is Social Media Marketing? Use the reach of social media to increase your visibility! Make your business or organization 'go social' to grab the attention of a broad audience, and watch those new fans become loyal customers. But it doesn't stop there --this is word of mouth in the digital age. Your fans, friends, and followers can help you get noticed! Liking your content on Facebook, retweeting your offer on Twitter, or posting a review on Yelp --this keeps the conversation going and generates a powerful buzz about your business. Ready to get started? Post, tweet, and email-engage your audience today.

Vocus - The internet has changed the way organizations communicate. Today, fewer and fewer people rely on a single source for all their news. The internet continues to complement and even replace traditional outlets such as broadcast television and newspapers. Blogs have allowed a much broader group of "citizen journalists" to play a significant role in the news life cycle. The emergence and viral nature of social media means that an organization's reputation can be made or destroyed in an afternoon.

adknowledge - Adknowledge is a performance-based advertising network that utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including email, search and social networks. Adknowledge has been a Red Herring winner and an AlwaysOn Media Top 100 winner. Over 50,000 advertisers use the Adknowledge ad network to promote their offers.

PR Campaign Class Blog - A recent KPMG survey, polling more than 200 marketing and advertising executives, found that 75 percent of executives predict that advertisers will shift more than a quarter of their media time and resources to "new media," social networks and mobile marketing.

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